Your friends in Iceland

Your "Friend in Iceland"

Make a good idea great - let us help you to plan your trip!

Whether you are visiting Iceland for just a few hours or even a few weeks, the best way to see it is with your personal “Friend in Iceland”.

We’ll be there right from the moment you arrive in Iceland, offering to pick you up from the airport, and to collect you from your hotel for our magical day trips.

We’ll be there to help you create an ideal itinerary, perfectly tailored to your ideas, matching those with our years of experience and expert advice.


Let your “Friend in Iceland” show you the best of Iceland, every step of the way.

With your ideas and our years of collected experience, we’ll show you more of Iceland’s stunning scenery than other travellers get to see, and give you even more time to have fun!

Your “Friend in Iceland” is by far the best way to enjoy not just the most famous places and sights like the Golden Circle, but also to seek out the hidden wonders and secret sights of Iceland as well.

Wherever you want to explore in Iceland, we’ll be there to help you. 

Experience Iceland through the eyes of your very own “Friend in Iceland”, a personalized advisor who will customize your journey through our country. We’re only a phone call away!

Your new "Friends in Iceland"



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We are located in the heart of Reykjavik's City Center, down in the old Harbor.

Friend in Iceland
Geirsgata 7a,
101 Reykjavik
Tel. +354 583 8833

Drop in for coffee and start planning your next adventure with us!



Gunnar Sigurdsson, or Gus among his friends, has worked as a theatre director and filmmaker, as well as greeting travellers here in Iceland for than 20 years.

He knows and understands his country very well, whether it is the bustle of city life or the peace of the beautiful Icelandic countryside. Gunnar has a vast in experience organizing conferences, seminars and workshops, as well as various activities for any group size. Gunnar is a wonderful storyteller; being a true Icelander, he understands the history that makes the Island the magical place that it is. 

So if you need help with scouting for a good place to film or to take photos, he is a great “Friend in Iceland”! If you need some help with organizing your trip, whether it’s a short or a long one, he’s the man to ask! Gunnar is not your only “Friend in Iceland” – he can introduce you to his network of friends, some of who you can see here on the right.

Whatever your needs, Gunnar is the “Friend in Iceland” that you will need to meet!


Jen is our Asian Specialist and Sales Manager. She is most enthusiastic about helping our customers. Please feel free to visit our webpage in Chinese language or give her a call. 

邮箱 jen@friend.is
skype jw31239579

QQ 2025722994
手机号 +354 8213986
办公室 +354 5838833