Your Adventure, Your Way!
As a family-owned business with decades of experience, we specialize in private tours tailored to your preferences. With first-class vehicles, expert guides, and unique itineraries, we make sure your trip is both comfortable and unforgettable.
Planning is stress-free with us. Whether it’s a day trip or a multi-day adventure, we customize every detail so you can simply enjoy Iceland at your own pace. For multi-day tours, just send us an email at [email protected] and we’ll help design your dream itinerary.
Start planning your journey with a little help from your Friend in Iceland!
Why Travel With Us?
Comfortable Vehicles
We want you to enjoy Iceland, not worry about the journey. That’s why we use comfortable, first-class vehicles with all the modern amenities, so you can relax and take in the breathtaking landscapes safely and comfortably.
Hidden Places
Iceland has so many incredible places off the beaten path. With years of experience and a love for the country, we’ll show you stunning spots few travelers get to see, and we always try to avoid the crowds.
Unique Experiences
No two trips are the same. We design every tour around your interests and pace, combining local knowledge, expertise, and personal service to create moments you won’t forget.
EXCELLENT Based on 122 reviews Posted on Peter G2025-09-03Verified Thank you Friend(s) for the trip of a lifetime! My extended family and I (8 of us), had the absolute pleasure of being treated to the beauty of Iceland by Gunnar and Hilmar on the Classic Sights & Wild Highlands tour. Gunnar was impeccable and friendly in his planning and communication ... and ensured that our experience was truly luxury with a local touch. Hilmar was an excellent guide and he gave us an incredible experience that we will never forget!!! I still can believe our good fortune to spend quality time at so many unique locations around Iceland thanks to Hilmar. Also, he was great to talk with on all sorts of topics, and his driving skills we're incredibly efficient. Thank you so much Hilmar and Gunnar!!!Posted on millerrolab2025-07-30Verified Amazing tour We had a private 7 day tour with Gunnar (2 couples). It was an amazing tour, a once in a lifetime experience. While we did hit the major sights, Gunnar took us off the beaten path - down gravel roads and through streams. We went up craters and down waterfalls -I think he is part mountain goat. We went to places that weren't even in our guidebooks. And even when we went to popular sights, he managed to get us there when they were the least crowded. Gunnar was informative and interesting. We learned so much about the country, the culture and the people. The van we rode in was spacious and comfortable, and Gunnar always checking make sure we were happy and comfortable. We stayed at lovely places, and he always recommended (and often got us a table at short notice) good restaurants. Just an amazing tour. Highly highly recommend.Posted on Wander006282013002025-06-12Verified Happy trip to Iceland Our 10-person charter car was led by Jen to tour Iceland's three cities, visiting the Blue Lake Hot Springs, the Golden Circle, the Danforth Falls, the Gods Falls, etc., the view is very beautiful, Jen's guide is very attentive, the route is very clear, so we had a pleasant trip to Iceland.Posted on Good G2025-06-09Verified Nice tour guide! The tour guide is nice. Very familiar with the local features.She was able spoke fluent Chinese and English.Posted on Tina2025-04-20Verified Iceland Chinese Family Chartered Tour in Winter We are going to the south coast of Iceland to the ice lake in March 2025. This time it was a family trip, a total of seven people and five elders, because they were worried about snow driving, and finally chose the form of a charger. Iceland charter car information is super little 😅 There is a good way to find Jen's service, I probably contacted Jen in October last year, the process was very pleasant to discuss, Jen responded quickly to concerns and time arrangements. After paying the reservation, the day was on-site payment, the 9-person bus car is super comfortable and very friendly, Mr. Yuan himself is also friendly, telling us a lot of stories, and also helping us to increase the flexibility to adjust the attractions, so photographed some private attractions such as Shark Falls, and also lucky to meet the rainbow!! In the middle of some group activities such as the blue ice hole and hot spring, will also help us to communicate with the locals - very nice🤣 Three days and two nights of charter car, the elderly are not tired to also play very happy, thanks to friend in Iceland's Yuan, able to experience safety in Iceland private customized trip, or Chinese guide is really difficult!!!Finally, we also received the painting of Shenjiang, drawn with very sustainable paper material a variety of flowers ~ very beautiful everyone loved it!Posted on 家暄 陳2025-03-17Verified We will definitely visit Iceland again with Friend In Iceland ! We are deeply grateful to Saga, our amazing driver and guide for an unforgettable journey through Iceland. She made sure we saw the best of Iceland, from incredible auroras, rainbows to the breathtaking landscapes.Over five days, we explored numerous must-see sights with Saga's warm hospitality and insightful commentary enriching each experience. The flexibility of our private tour was particularly appreciated, enabling us to collaboratively adjust the itinerary to our preferences.We also want to express our gratitude to Gunnar for planning such a fantastic itinerary and for his friendly and patient communication during the booking process. The food and accommodations were fantastic! We're already dreaming of our next trip to Iceland.Posted on Jas2025-03-16Verified Great memories Jen is a good driver and tour guide, in addition to the introduction of various attractions, also share the life experience of Iceland, the time and schedule are also good, it is suitable for people who do not want to drive themselves, and do not want to join a group.Seven days run fast 30 attractions, if time allows will also add new attractions nearby, recommend!Posted on Jet590186668992025-03-14Verified Island's Pursuit of Light Iceland is really not very impressive, in person witness to feel the nature's ghosts and magnificent scenery, the waterfalls, glaciers, sea, mountains, the highlights are all my super favorite Iceland, fortunately this trip is by Jen as our driver and guide, careful care and detailed explanation along the way, so that I have more knowledge of Iceland, and so much more love this place, although private group money is expensive, but it is worth it, the arrangement of the trip is private customization, can enjoy comfortable travel time ~ ~ ~ can only say the end of the world, must come to Iceland, experience its four seasons! Thank you ~ ~ ~ I like you!Posted on jerniceli2025-02-28Verified Awesome Trip with Fantastic Guide! Had an awesome experience with our very experience guide Gunnar from Friend of Iceland. We were on a private tour for 8 days round Iceland in winter. Since it was a private tour, we just had to highlight which are the must visit places and activities that we would like to do. Gunnar planned the route and accommodation nicely., and brought us to many other beautiful sites along the way. Some of these locations are off the beaten road and we would never have gone by ourselves. The other good thing about taking the private tour versus self drive was that we didn’t have to worry about the weather, road conditions, timing/ opening hours, the guide took care of all of that for us. One of the main aim of the trip was to chase the aurora, and we manage to do that exactly with Gunnar notifying us and driving us out to the darkness in search for the light. Would definitely recommend Friend of Iceland to anyone heading to Iceland (especially during winter season)!Posted on Jang L2025-02-05Verified I would hire her again for our next trip to Iceland The tour guide, Xiao Juan (筱娟), was very nice. She recommended good restaurants and photo spots for us and provided a thorough introduction to Iceland’s culture, landmarks, and even its small animals! When we were leaving, she kindly gave us some of her artworks as a gift. She was very nice and kind!
Rent a car
Friend in Iceland offers a wide range of rental vehicles for travelers who want to explore Iceland by road. Whether you’re planning to drive around the Ring Road, visit remote highland areas, or explore the Golden Circle, we have suitable options for every route and season.
Our selection includes compact cars, SUVs, 4x4s, and more, all at some of the most competitive prices in Iceland.