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About us

About Us

Luxury Travel with a Local Touch

Friend In Iceland is a family owned travel agency with years of experience in the field. We pride ourselves of providing comfortable first class vehicles with a professional driver and guide.

Travelling is our true passion and after decades in the field, we know the country like the back of our hand. We will take you to the hidden gems of Iceland. We can organize everything from luxury no expense spared vacations to vacations on a modest budget. 

profile

Customized Tours

We specialize in creating tailor-made sightseeing tours suited to your needs. Our emphasis is on providing a highly personal service with guaranteed expertise knowledge to ensure you will have your “one-of-a-kind” travel experience.

Private Tours

We provide a variety of private day tours and multiday tours. No tour is the same, as our key is to provide a truly personal service with a little extra touch depending on time and mood.

Luxury Tours

Travelling is our true passion and after decades in the field, we know the country like the back of our hand. We will take you to the hidden gems of Iceland. We can organize everything from luxury no expense spared vacations to vacations on a modest budget. 

VIP Tours

We also offer VIP tours of all kinds where discretion is the word. We ensure you a professional service with outmost care to the detail. Nothing is out of the question. Name your request and we will do our absolute best to make it happen.

Customized Trips

Make a good idea great - let us help you to plan your trip!

Whether you are visiting Iceland for just a few hours or even a few weeks, the best way to see it is with your personal “Friend in Iceland”.

We’ll be there right from the moment you arrive in Iceland, offering to pick you up from the airport, and to collect you from your hotel for our magical day trips.

We’ll be there to help you create an ideal itinerary, perfectly tailored to your ideas, matching those with our years of experience and expert advice.

Travel with Us

Be where you want to be, and do what you want to do

Let your “Friend in Iceland” show you the best of Iceland, every step of the way.

With your ideas and our years of collected experience, we’ll show you more of Iceland’s stunning scenery than other travellers get to see, and give you even more time to have fun!

Your “Friend in Iceland” is by far the best way to enjoy not just the most famous places and sights like the Golden Circle, but also to seek out the hidden wonders and secret sights of Iceland as well.

Wherever you want to explore in Iceland, we’ll be there to help you.

Experience Iceland through the eyes of your very own “Friend in Iceland”, a personalized advisor who will customize your journey through our country. We’re only a phone call away!

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Meet Our Team

Your new "Friends In Iceland"

Jen at Glacier Lagoon

Saga Jen Zhang

Asian Specialist & Sales Manager

Saga Jen is most enthusiastic about helping our customers and knows the country as the palm of her hand. She will take you to the hidden places of Iceland. She loves discovering new places and chasing the Northern Lights and is very good at finding them.

In her spear time she can be found at home creating beautiful flower paintings or fishing at the harbor. 

Please feel free to visit our webpage or send her a mail jen@friend.is.

Gunnar by a lake

Gunnar Sigurdsson

Director & Owner

Gunnar Sigurdsson, or Gus among his friends, has worn many hats through the years. He is very knowledgeable and passionate about his country. He worked as a theatre director and filmmaker, as well as greeting travellers here in Iceland for than 20 years.

He is very sarcastic and known for being honest and will say things quity bluntly. He may seem a bit harsh at first, but don’t let it scare you as he is a true gem and will go out of his way to please his customers and make their travel a memorable one.

Contact us

Request an offer

Do you need a deluxe car or a minibus?