We offer private tours with a local touch. Our family-owned business has decades of experience in the field, and we take pride in offering a comfortable and personalized service with first-class vehicles, professional drivers, and guides. We put together an offer for your complete trip, including your 4×4 vehicle and driver-guide, hotels, activities, and experiences.

We work with trusted local partners across Iceland to bring together authentic experiences, carefully chosen accommodation, and knowledgeable local guides. Your itinerary stays flexible, allowing us to adapt to the weather and make the most of your time in Iceland.

We’ll show you more of Iceland’s stunning scenery than other travelers get to see, giving you more time to have fun. Let your “Friend in Iceland” show you the best of Iceland, every step of the way.

Friend in Iceland began when Gus worked as a film scout, finding locations for movies filmed across Iceland. Through this work, he developed an exceptional knowledge of the country and discovered that the same breathtaking, off-the-beaten-path locations that make outstanding film sets also create unforgettable private travel experiences.

Today, that philosophy is at the heart of every tour. We love showing a different side of Iceland. Our fleet consists entirely of four-wheel-drive vehicles, allowing us to travel on F-roads and reach remote highland landscapes and hidden gems that many visitors never have the opportunity to experience.