Customized Private Tours
Luxury With A Local Touch
BOOK
Travel In Comfort
With Our Luxury Fleet
BOOK
Local Experiences
With Personalized Service
BOOK
Customized Private Tours
Luxury With A Local Touch
BOOK
Travel In Comfort
With Our Luxury Fleet
BOOK
Local Experiences
With Personalized Service
BOOK

Your Adventure, Your Way!

As a family-owned business with decades of experience, we specialize in private tours tailored to your preferences. With first-class vehicles, expert guides, and unique itineraries, we make sure your trip is both comfortable and unforgettable.

Planning is stress-free with us. Whether it’s a day trip or a multi-day adventure, we customize every detail so you can simply enjoy Iceland at your own pace. For multi-day tours, just send us an email at [email protected] and we’ll help design your dream itinerary.

Start planning your journey with a little help from your Friend in Iceland!

Why Travel With Us?

Comfortable Vehicles

Our comfortable first-class vehicles offer modern amenities allowing you to sit back and enjoy the scenic landscape in comfort and safety.

Hidden Places

With years of experience in the field and extensive knowledge of our country, we will take you to Iceland’s most beautiful lesser known areas and we always try to avoid crowds.

Unique Experiences

We promise you a customized tour tailored to your needs and a highly personalized service with guaranteed expertise, ensuring you a “one-of-a-kind” travel experience.

Reviews

Chu X
Chu X
an amazing trip in iceland
It was an amazing trip. Iceland seemed to be magic and made me fall in love with it quickly. Our guide, Xiaojuan, is gentle, lovely and experienced, and she arranged our trip throughout, which making the trip more relaxing and enjoyable. I recommend that you bring waterproof clothes if you go to Iceland in winter.
Faye W
Faye W
1000% recommend! Best experience ever
The most amazing tour with the best tour guide! The entire experience was incredible and we loved every second of it! Would highly recommend! We even went back for a second tour to the glaciers the day after!
Yvette L
Yvette L
Will come back for more
Gunnar and Saga were our guides, they were very kind, patient, thoughtful and accommodating! Even though Iceland weather was unpredictable, we had fun on rainy days, and still went to all the outdoor locations when the weather permitted. Gunnar and Saga made the experiences extra fun! We felt very taken care of and welcomed. Thank you so much for making our trip memorable. Highly recommend, and most likely will revisit Iceland during another season with Friends In Iceland!
J. Wolf
J. Wolf
A Magical Way to Experience Iceland
Gunnar was our guide for an eight-day private tour in which we navigated the South Coast, Highlands, Golden Circle, Diamond Circle, and several places in between. He even revamped our itinerary on the fly to include a hike to the Fagradalsfjall volcano eruption site. Our time with him was extremely educational and loads of fun. If your goal is for a multi-day, high-energy introduction to Iceland, I highly recommend you skip the car rental or big bus tour experience and reach out to Friend in Iceland.
RUI
RUI
An unforgettable journey
A very memorable experience! Thanks to Gunnar, he was really attentive. The arrangements were great, loved him so much! I had an unforgettable birthday here and saw very, very beautiful scenery. The night before we left we saw the aurora borealis which was superb! Thanks also to xiaojuan and jiayu both very gentle and very nice. Loved everyone thank you all for a really perfect trip.
Stefan V
Stefan V
A wonderful trip in Iceland with Gunnar.
We booked a private 2 day tour down the south coast of Iceland together with Gunnar. He is such a nice guy that knows everything about Iceland and can tell you a nice fairy tale about every rock or waterfall you pass by. Most important for us was, that we are somehow off the tourist tracks and Gunnar fulfilled this wish. Sometimes it felt like we were the only ones on the island. This trip is absolutely worth it. Thank you Gunnar for this great experience.
Angelinna
Angelinna
Totally Worth It
My husband, 15 year-old and I did three tours with Gunnar: The Golden Circle, The South Coast and the Snaefellsness Peninsula. Not only did we enjoy the rides but also Gunnar's company, reliability and thoughtfulness. He is punctual, drives carefully, and surprises you with extra touches. For instance, when I mentioned that I would love to try Icelandic beef soup, he bought me one. He also made stops along the way to buy us fresh mushrooms, strawberries and ice cream. If we ever return to Iceland (and I hope we do), we will not hesitate to hire him again.
Markus Sperl
Markus Sperl
Highly recommended!
We had a wonderful time doing a two day private tour with Gunnar to the south coast. Gunnar was very responsive and helpful with planning the trip, and recommended an excellent hotel to stay on the south coast. We learnt a lot about Icelandic history and culture from him. He is reliable and drives very safely, even in deep Icelandic fog! Gunnar also organised a great ice cave tour for us. We’d go again without any hesitation!!!

Rent a car

Friend in Iceland offers a wide range of rental vehicles for travelers who want to explore Iceland by road. Whether you’re planning to drive around the Ring Road, visit remote highland areas, or explore the Golden Circle, we have suitable options for every route and season.

Our selection includes compact cars, SUVs, 4x4s, and more, all at some of the most competitive prices in Iceland.

Check Availability
Renting a car in Iceland
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