About Us

Friend In Iceland is your trusted travel agency in Iceland that offers private tours with a local touch. Our family-owned business has decades of experience in the field and we take pride in offering a comfortable and personalized service with first-class vehicles, professional drivers, and guides.

Our passion for traveling and knowledge of the country allows us to take you to Iceland’s hidden gems, creating tailor-made sightseeing tours that suit your needs and budget. Whether you’re planning a luxury vacation or a modest budget trip, we have you covered. We offer a variety of private day tours and multi-day tours that are truly unique, as we provide a personal service with a little extra touch depending on your time and mood.

Let us help you plan a private tour in Iceland and create the perfect itinerary for your visit. We’ll be there from the moment you arrive in Iceland, offering to pick you up from the airport and collect you from your hotel for our magical day trips.

With our years of experience and expert advice, we’ll show you more of Iceland’s stunning scenery than other travelers get to see, giving you more time to have fun. Let your “Friend in Iceland” show you the best of Iceland, every step of the way.

Meet the owners

Owner of Friend in Iceland Jen

Saga Jen Zhang

OWNER & SALES MANAGER

Saga Jen is dedicated to making your travel experience unforgettable. With her extensive knowledge of the country, she knows all the hidden gems and is an expert at finding the Northern Lights.

When she’s not busy showing visitors around, you might find her indulging in her hobbies of creating stunning flower paintings or fishing at the harbor.

Jen speaks Icelandic, English, and Mandarin.

Owner of Friend in Iceland Gunnar

Gunnar Sigurdsson

OWNER & DIRECTOR

Gunnar Sigurdsson, or Gus as he’s known to his friends, has over 20 years of experience in the travel industry and is a true professional. As a former theatre director and filmmaker, he has a deep appreciation for the arts and culture of Iceland.

He is known for his honesty and dedication to his customers along with his straightforward manner. He will always go the extra mile to ensure your trip is everything you hoped for and more.

Gunnar speaks Icelandic and English.

Our Fleet

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We Have A New Small Group Tour!

A 6-day, 5-night adventure across Iceland. We explore the classic sights, the Golden Circle, the South Coast, Glacier Lagoon, the North as well as the wild highlands of Iceland.

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